Fans Take the Spotlight in Taco Bell’s Big Game Ad with Live Más Drive-Thru Cams. (Credit: Taco Bell Corp.)
IRVINE, Calif. - Taco Bell is rolling out something typically not seen in fast-food restaurants: a photo booth experience for drive-thru customers.
The Mexican-inspired food restaurant chain said customers will soon see Live Más Drive-Thru Cams at select locations across the U.S. this month.
When customers see the Live Más Drive Thru-Cams, they can open up the Taco Bell app and proceed with the drive-thru to get their order. At the end of the drive-thru, customers will stop under the camera and scan a QR code, which the camera will then snap six photos of both the driver and passenger sides of the vehicle.
The photo will then be sent to the customer's registered email address.
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The photos could make an appearance in Taco Bell's Super Bowl commercial.
The camera will operate on these specific dates and locations between 2 p.m. and 10 p.m. local time:
- Dec. 3 – Dec. 5, California: 1604 S. La Brea Ave., Los Angeles, CA, 90019
- Dec. 4 – Dec. 6, Ohio: 17565 E Bagley Rd., Middleburg Heights, OH, 44130
- Dec. 10 – Dec. 12, Tennessee: 310 Big Mac Drive, Cookeville, TN, 38506
- Dec 11 – Dec 13, Texas: 15797 JFK Blvd, Houston, TX, 77032
- Dec. 17 – Dec. 19, Florida: 116 W Rea Rd, Wauchula, FL, 33873
"Every day in our drive-thrus we see moments that are so uniquely 'our fans' - the moments, the memories, and the energy that makes Taco Bell who we are," Taco Bell's Chief Marketing Officer, Taylor Montgomery, said in a news release. "That's why, for our return to football's biggest stage, we're sidelining the celebrities and turning the camera on the fans who already make Taco Bell what it is."