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Sprinkles Cupcakes founder releases new book, 'Sweet Success'
The founder of Sprinkles Cupcakes Candace Nelson says her success began when she set out to elevate the lowly cupcake and charge $3 for it. Sprinkles invented the cupcake ATM and changed the bakery landscape. Her book "Sweet Success" was written for women to follow their intuition and begin their own paths to success.