Salt Life brand closing all stores in US after bankruptcy sale
The Salt Life apparel store, shown here on Aug. 22, 2023, at the Tanger Outlet in Deer Park, NY. (Photo by John Paraskevas/Newsday RM via Getty Images)
All Salt Life stores in the U.S. are closing after the company was recently purchased in a bankruptcy sale.
According to Hilco Consumer-Retail Group, which jointly purchased Salt LIfe with Iconix International, the liquidation sales and 28 store closings will pave the way for "transitioning the Salt Life brand towards a stronger focus on wholesale and e-commerce business model."
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"The Salt Life brand has widespread brand awareness and loyalty with ocean enthusiasts worldwide," Hilco said in a news release.
Iconix International Inc., in partnership with the Hilco Consumer-Retail Group (Hilco), acquired the popular active lifestyle brand, Salt Life. (Hilco and Iconix International)
Salt Life is a lifestyle, restaurant and clothing brand founded in 2003 in Jacksonville Beach, Florida.
Hilco said the liquidation sales began on Sept. 20. Salt Life gift cards will be honored through Oct. 19, 2024.
"Customers are encouraged to take advantage of these significant savings immediately while selections are best. Store fixtures and equipment are also for sale and at discounted prices," Hilco said.
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Hilco, together with Iconix International, jointly purchased the Salt Life apparel line for $38.74 million after previous owner Delta Apparel Inc. filed Chapter 11 bankruptcy in June.
The Salt Life Food Shack chain of restaurants is a separate entity from the Salt Life lifestyle brand and Delta's bankruptcy auction did not affect the operation or ownership of the restaurant locations.