Top ZIP codes for Halloween trick-or-treating, based on Instacart data

Halloween candy: A brief history

Let's take a brief look at the history behind Halloween candy and how it became the sweetest day of the year.

With Halloween right around the corner, Instacart released its 2024 top trick-or-treating ZIP codes and candies across the United States.

The online grocery delivery and pick-up service examined Halloween-related purchase data, crafting a custom Scare Score for every American ZIP code that placed an order for Halloween candy, decor and costume items in October 2023.

What determines a Scare Score?

To determine a ZIP code’s Scare Score, Instacart takes the following into consideration:

Total ounces and ounces per person of candy sold in October 2023
Total Halloween costume items and costume items per person sold
Total Halloween décor items and décor items per person sold

Map: Top 30 of the most Halloween-iest ZIP codes

2 Utah ZIP codes topped the list

Taking the top two spots on Instacart’s list were Draper (84020) and Lehi (84043), Utah.

In a separate study conducted by CouponBirds, Utah was also ranked third in the country as one of the states that gave out the most candy on Halloween.

Draper’s best-selling candies were peanut M&M’s, M&M’s and Twix bars. And the same went for Lehi, except Reese’s peanut butter cups were one of the more popular candies instead of Twix.

Six California ZIP codes made the top 30, with Texas and New York ZIP codes appearing multiple times.

To see where your ZIP code ranks, click here.

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